How I Design a Logo
My logo design process for "AB Care," representing "Above Beyond Care LLC," initiates with comprehensive research into the target audience and core values. Through 23 initial sketches on sticky notes, I explore diverse concepts. Upon the client's selection of three favorites, I swiftly visualize each option. The chosen design undergoes meticulous refinement, culminating in the ultimate logo—a product of collaboration and creativity that encapsulates the essence of "AB Care." Additionally, I provide a comprehensive logo guideline to the client for consistent and effective usage.